Benefits of Business Blogging Cheat Sheat

posted on April 7, 2008

Sometimes it is hard to visualize, and/or convince people the power of a business blog. Regardless if it is a client, potential client, or VP of marketing, at this point any assistance in conveying the benefits can be helpful. So to help you make the point, I offer you a cheat sheet of all the major benefits that we see to having a business blog.


Benefits of Business Blogging Cheat Sheet v1.0

If you have any suggestions, additions, or disagreements feel free to leave a comment. We will credit anyone who has good suggestions on how to improve the document.

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5 Comments »

  1. […] bosses, etc learn the important uses of blogging in building a business and online presence.read more | digg story Share and Enjoy: These icons link to social bookmarking sites where readers can […]

    Pingback by Benefits of Business Blogging Cheat Sheat | White Sands Digital on April 10, 2008 @ 6:11 am

  2. This is exactly what I needed. I shared it with a client that is building a case to start a corporate blog. It sums up our conversations over the past 6 months quite nicely.

    Comment by Andrew Miller on April 10, 2008 @ 7:05 am

  3. […] trata de una chuleta realizada por blogfire, estilo gráfico, en la cual se muestran todos los beneficios que tiene el disponer de un blog […]

    Pingback by diarioTHC | Cheat Sheet Beneficios de tener blog corporativo on April 10, 2008 @ 1:09 pm

  4. hi, maybe you have it covered off here within brand, but a blog puts a human face on the brand.

    Also, from PR view, it can bring the conversation to a place where you can explain your actions without the soundbyte and spin of media. When the loved brand, Innocent Smoothies did a deal with McDonalds, people went nuts, and the owner talked openly on their blog and responded to lots of comments about them, taking lots of flak, but rather there on their site, than on other sites.

    Comment by paul on April 12, 2008 @ 2:02 am

  5. Very good point Paul, thanks for the feedback. It does have that more authentic, and real aspect to it where simply issuing a press release feels very corporate and disconnected. The McDonalds /smoothies example is perfect, the CEO is responding from his own voice, personally, to all the upset customers. Rather than a the news saying “Innocent Smoothies said…”

    Comment by admin on April 12, 2008 @ 8:12 am

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