Steady development helps blogs suceed

In trying to keep a close ear to the ground related to corporate blogging I have several google alerts with related keywords. Through one of those posts I ran across the blog post by Media Vision Blog about the failure of corporate blogs. It is true, way too many blogs that are started by companies often fail. There are plenty of reasons that this is true, lack of vision, lack of time, etc…

The truth is you have to make a commitment, and block out time to develop the blog steadily. If you can’t fit the time for a least one blog post a month then you should really access if blogging is going to be the best use of your resources with in a company. Despite the endless value that a blog has the potential of providing, it does take time and effort to build it to the point to obtain that value. The fact of the matter is that if you can’t create quality content over the span of a year then don’t bother starting a blog. You obviously have other areas of your business that provide and can provide a greater impact.

If it is a matter of finding just a little more time to blog, find ways to automate or increase the ease of blogging. Maybe blogging through writing e-mails is easier than logging into the system and typing it in. Maybe breaking up blogging into a few short periods of writing and brainstorming rather than doing it all at once could help.

Maybe you just want to outline the key points and delegate the writing of the post to someone else with in the organization, or via hiring a professional blogger.

There are plenty of ways to make blogging quicker and easier, but it will take time and effort in order to really build the value in the blog.