Twitter usage statistics posted

There has been much debate over the value of twitter as a viable marketing tool. While no doubt the early adopters tend to be younger and tech focused, their is a real possibility that twitter could become popular enough where it could be a real way to reach consumers. The real time multi-channel nature of the platform provides real potential. If not twitter, then the service/app that takes it’s place.

The key to all of this speculation is the adoption, and by who. So when someone posts some research and information about the twitter usage numbers it raises a few eyebrows.

The important numbers? 1 million users, and 200,000 active users per week (posting an average of 15 tweets a day).

While it certainly hasn’t hit the participation level of blogging, facebook, or linkedin it shows very real potential. When services such as twitter start to reach a critical mass they gain steam at a very rapid pace. Is twitter a service that anyone with a cell phone would use? It is a possibility, as twitter allows a very real and easy way to stay connected with people you care about regardless of time.

Remember there was a time when the only people who used e-mail were the techie early adapters.